1. What is media concentration and conglomeration? How are they similar or different to each other?
Media concentration means progressively fewer individuals or organizations control increasing shares of the mass media. Real life giants of the media industry are Time Warner and Walt Disney. Media conglomeration is a process of companies owning large numbers of companies in various mass media such as television, radio, publishing,movies, and the Internet. They basically mean a large company "swallowing" smaller companies so there are less and bigger companies in the market.
2. What is the political impact, if any, of concentrated corporate ownership of news and other forms of media?
If the owners of corporate conglomerates are politically biased, they might spread political propaganda through their news and media to the public, and this can result in political unfairness.
3. What is the relationship between media ownership and diversity in media content? Compare and contrast this relationship in the news and popular music industries.
Oligopoly can result in a limited diversity of media content. It can result in a tunnel point of view being transmitted to the audience and they may not know the truth other than the viewpoint shown by the media owner. For example, the Fox News reports incidents slanted in a way that shows only what the owner Rupert Murdock wants people to think.
4. What relation does media production advertising have? Does advertising benefit or harm media production?
Advertising helps media production because it spreads awareness about the media.
No comments:
Post a Comment